"Guaranteed Fight Night"

Another article in today's Times has the story of a struggling hockey franchise down in Texas about to shut down for the next season, the Austin Ice Bats.  One of their marketing gimmicks in an attempt to fill seats was "Guaranteed Fight Night".  As the article explains it:

Guaranteed Fight Night, possibly the most self-explanatory gimmick in all of sports promotion, seemed to bottle the essence of the Austin Ice Bats, the sweatiest, rowdiest, most bruising pack of transplanted Canadians ever to charm this river city.

You know, if my diocese's annual "clergy dinner" did this, I bet more guys would show up.